In the film property "The Thetis Threat" the issues are environmental.
It all works to make our issue resonate, and to make people aware of the book. It also forms the basis of our community building efforts which are key to the success of any transmedia works.
Our transmedia marketing campaign is based on traditional targeting and positioning — executed primarily by using social media and apps.
We will message our targets on their media in the interactive, user-in-control manner they demand.
We will not try to sell them tickets or books. We will use social media to talk about the subjects/issues in our properties. Trending topics sell properties that are on-topic, and are the impetus for the conversation. So our social media can "sell" ideas.
A transmedia story is one told over different media, each element telling a different part of the story.
The charts below show how we tell our BIG STORY. Everything you see is part of the Big Story of the Thumpers and their destiny of defending against the Violators in multiple stringverses.
There are also multi-platform stories that revolve around a single property or character.
In each property we look for bigger issues that we consider part of the story. For instance our first novel, "Revenge Therapy," opens up the issue of abused women finding a solution to their problem. Everything that happens in the timeframe of the books release and promotion is part of that story. A FoxNews host condemning revenge as therapy is part of the story. A woman blogging about how standing up to a man helped her psychologically, that is part of the story, too.
The best example of transmedia storytelling and marketing built around a single property is the multi-platform efforts created around the novel "Santa Claus Must Die!".
The underlying issue is the War On Christmas. The properties include music, augmented reality games, a New York stage play, live consumer events, holiday cards, merchandise and sponsored events.
HEP Swing Album
Augmented Reality Game
Multi-Dimensional Pub Crawl
Christmas Parody Songs
NYC Stage Review
Virtual Reality App in development for use with the books in the Thumpers Chronicles, as well as for events and brand promotions
WAR — On Christmas
TRANSMEDIA STORY EXTENSIONS
Animated Musical e-cards — Original song by Vince McCartney, performed by the PartyMob. Animation by Geoff Engelhardt.
Selection of holiday ecards (for all Solstice Holidays)
Multiplayer Animated Games for mobile devices
In the first year, we will deal with planning, integration, story continuity, changes in release schedule, specific social media plans, rewrites, pre-pro, production, printing, as well
as bringing in top professionals in every area, opening the process up to new ideas or opportunities we can incorporate in the project.