There are two phases in our transmedia marketing efforts.
• Community Building
• Fan Participation in the creative process
We will create a community made up of many different kinds of people that will grow with each property release.
In our first chronological property, the joys of Revenge Therapy, we will target millennial females. Our core niche will be motivated activists who will take the ball and run with it, The issue for these angry woman is "the joys of Revenge Therapy".
Our social media campaign will be to make revenge therapy a trending social issue. Revenge therapy is the dog, our novel is the tail. The faster the dog runs, the faster the tail.
We want people to excoriate the idea of Revenge Therapy. Others will defend it.
True story. We asked a psychiatrist to write how bad an idea Revenge Therapy was. She refused because she said there was validity to the idea. She said she would write a pro and con for us. Not on the book, but on the therapeutic viability and our take on unintended consequences. So there will definitely be two sides to the issue we can use to create a "conversation".
"The Thetis Threat" will target environmental activists. Our cause will be the problems inherent in building cities on the ocean (seasteading),
which of course is what our story is about. Once again, we will not attempt to market the book, but to make seasteading a trending topic and ride the wave.
"Aquisanti Recon" and "Maili's Maze" will target sci-fi fans. "Druidnomicon" and "Santa Claus Must Die!" target tweens. The issue will be religions. Patriarchal religions like Christianity and Islam compared to a Matriarchal religion like Maili's version of Druidism.
Somewhere in-between these properties, we will target gamers. We will target AR users using mobile apps and VR users of HMDs like Oculus.
Our objective is activate each each core niche one after another to create a large community that sees our different characters as role models for their cause, issues, beliefs.
FAN FICTION GETS REAL
The cornerstone of our transmedia marketing efforts allows fans to add to the story in a real way, not merely on FANFICTION sites which only other super-fans visit. Our contributors will make their own videos, images, and new scenes that will become a REAL part of the story. We want readers of the hardcover book to be able to see our contributors' work using our proprietary "It's Alive!" app while they are reading. If a fan draws Kilani's in costume at a party, we want the reader to be able to choose see it while reading that scene.
AUGMENTED REALITY APP
Apps are central to our fan-base community building. Our first release will be the "It's Alive!" app which is primarily an Augmented Reality app, much like Marvel uses to make comics come alive.
We intend to go much farther in fan participation and distribution of
fan-fiction using the app.
We will have a massive database that fans can contribute to. For instance when a photo of our star is viewed through the mobile device,
the other fans can see costumes, videos, hear songs, or rewrite scenes to be parodies.
We also allow participation in the novels. So our fans can illustrate a character or animate a scene, make comments, shoot
a video or anything they want. Using the app will
make them a real part of the novel. They will
be on our creative team. They will be
It will also allow for instant
messaging, games and whatever
the latest bells and whistles are.